To extend your sales gallery online, put an AI-guided tour of the project on your website that answers the same questions your sales team answers in person, at any hour. A good online version walks buyers through the residences and amenities, answers questions about the building and the neighborhood, and hands your team a named, scored lead when the visit ends. This guide covers what the gallery does well, where it falls short, and how to build the online version with Path.
What a sales gallery does well
A sales gallery is where a new development becomes real for buyers. There is a model of the tower, a finish board, maybe a furnished sample unit, and a sales associate who knows every answer about the project.
The gallery works because buyers can ask questions as they walk. How big is the second bedroom? Which way does the balcony face? What are the monthly fees? Where is the nearest school? The associate answers, learns what the buyer cares about, and books the next step.
That conversation is the real product of the gallery. The physical space supports it, but the questions and answers are what move a buyer toward a contract.
Where the physical gallery falls short
A gallery has opening hours and an address. That limits who it can serve.
Remote buyers: Out-of-town and international buyers may never visit. They research online and only travel once they are close to a decision.
After-hours browsers: Many buyers look at new projects in the evening and on weekends, long after the gallery has closed.
Early researchers: Some buyers are months away from buying and do not want a sales appointment yet. They still have questions.
Lost context: When a buyer leaves the gallery, what they asked often lives in one associate's memory or a short CRM note.
Each of these buyers ends up on your website with questions and nobody to ask. Most of them leave without a trace.
What an online sales gallery needs
An online version only helps if it does what the gallery does. Put it on a checklist before you choose a tool.
Show the residences: Photos, renderings, 360 photos or a 3D model of the units and amenities, organized by space.
Guide the visit: A walkthrough room by room, the way an associate would lead a buyer through the gallery.
Answer questions: Answers about the floor plans, finishes, building and neighborhood, drawn from your own materials.
Learn about the buyer: The same discovery questions your associates ask about intent, household, timeline and priorities.
Capture the lead: A name, email and phone number for every visitor, with consent.
Offer a next step: An easy way to book a gallery visit or a call.
How Path brings the gallery online
Path turns your project into an AI-guided tour with a concierge named Ella. She answers buyers by voice or text, 24/7, in 42+ languages.
Buyers choose between a guided tour, where Ella walks them through the project room by room and asks discovery questions about intent, household, timeline and priorities, or exploring on their own. Ella answers from a knowledge base built from your website, a property details document you upload and your own custom instructions. Use the custom instructions to tell her how to handle the topics your sales team handles with care.
For neighborhood questions, Path looks up nearby places on Google within 5 km of the address, such as schools, parks, gyms, transit and airports. Ella can pin them on an in-tour map with satellite, 3D and Street View, plus walking and driving times from the property. If your materials do not cover a question, she can fall back to a web search. Every tour shows the disclaimer that AI may provide inaccurate information, so buyers know to confirm key details with your team.
The Design option lets buyers reimagine a space with a different style, time of day or furnishing. That helps in a pre-construction project, where there is no finished unit to stand in.
Visuals when the building is not built yet
Most sales galleries exist because the building is still under construction. Path works with what you have at each stage.
Renderings and photos: Path Lite builds a photo tour from your website and images. You can mark the images as 3D renderings or actual photos, and Path sorts them into spaces.
360 photos: On Path+, upload one 360 photo per space and the AI names each room.
3D walkthroughs: On Path+, link a Matterport model, or a tour from another 3D provider, and Path adds the AI guide on top.
White-glove production: On Path+, the Path team can shoot your spaces on-site in 360 or build 3D and CGI renders from your plans.
For more on selling before completion, see our guide to AI for pre-construction condo sales teams.
From online visit to gallery appointment
The online tour should feed the gallery, and the gallery team should know who is coming.
Before the tour opens, every visitor enters a name, a valid email and a valid phone number and ticks a consent box. When they are ready, Book a viewing opens your scheduling link, such as Calendly or Acuity, or sends you a meeting request by email. The visitor gets a confirmation.
Your team gets a new visitor alert email after a visitor's first interaction, with their details and a summary of the conversation. In Visitor Profiles, each visitor has a 0-100 Conversion Score, their full conversation history, and in the Hot Leads section, AI-drafted emails and call scripts. When that buyer walks into the gallery, the associate already knows what they asked about.
Property Insights adds the view across all visitors. It shows the top questions buyers ask, where visitors come from, buyer intent such as primary home, second home or investment, and purchase timeline. Use those questions to update the gallery script and the FAQ on the project site. Owners can also get a weekly digest of top visitors and key insights by email, SMS or both.
Where to put the online gallery
Every Path tour has a public link that needs no account, so your team can send it by email or text after a call. For the project website, Path gives you embed code as a floating chat widget, an inline iFrame or a full-screen landing page. It works with WordPress, Webflow, Squarespace or custom code.
Put the tour where buyers already look. A Tour the residences button on the home page, a link in every inquiry reply and a QR code at the gallery itself all work. Buyers who visited in person can take the tour home and keep asking questions after hours. Our article on answering buyer questions after hours covers that side in more detail, and our developers page shows how the pieces fit together for a project team.
Frequently asked questions
Does an online sales gallery replace the physical one?
No. It serves buyers who cannot visit or are not ready to yet. When they are ready, Book a viewing lets them request a gallery appointment from inside the tour.
Can the AI guide answer questions about a project that is still under construction?
Yes. Ella answers from the materials you give her, including your website, an uploaded property details document and your custom instructions. Keep those materials current as the project changes.
What if we only have renderings?
Path Lite can build a tour from renderings, and you can mark the images as 3D renderings. On Path+, the Path team can also build 3D and CGI renders from your plans.
Can international buyers use it?
Yes. Visitors pick from 42+ languages, and Ella answers by voice or text 24/7.
How does the sales team know who visited?
Every visitor leaves a name, email and phone number before the tour. Your team gets a new visitor alert with a conversation summary, and each visitor has a profile with a 0-100 score in the dashboard.
See your sales gallery online
Book a 30-minute demo and we will walk through a live project tour, the guided visit a buyer sees, and the visitor profile your sales team gets afterward. You can also try a demo tour first.
See what buyers ask inside your virtual tours
Path answers buyers 24/7 in 42+ languages, scores their intent and tells your team who to call first.
Book a demo