Matterport lead capture means turning the people who walk through your 3D tour into named contacts your sales team can call. Matterport counts how many people viewed a space, but it does not tell you who they were or what they asked. This guide covers what Matterport gives you today, what is missing, and how to add a lead gate, a concierge and lead scoring on top of the tours you already have.
What Matterport gives you for leads today
Matterport is built to show a property. Its lead tools are light, and that is by design. As of October 2026, its own pages describe two things that touch leads.
Space Statistics. Matterport's Space Statistics support article explains that the Cloud dashboard shows impressions, visits and unique visitors for each space, updated daily. These are counts. There is no name, email or phone attached to a visit.
Business Card plugin. A Matterport blog post from February 2024 describes a plugin that sits in the lower right corner of the tour and shows agent or brokerage contact details when a visitor hovers over it. Matterport's self-guided apartment tour article suggests using it to encourage interested prospects to become qualified leads.
In plain terms, Matterport can show a visitor your phone number, and it can count how many visitors you had. The visitor still has to decide to reach out, and most never do.
What is missing
Three gaps show up for almost every brokerage and developer running Matterport tours.
Who viewed the tour. A spike of 200 visits last week is nice to see, and useless to call. Without a name and a way to reach the visitor, the view is a marketing cost with no follow-up.
What they asked. A buyer in a 3D tour has questions. How big is the second bedroom? Is there assigned parking? What are the monthly fees? In a standard Matterport tour, those questions go unanswered and unrecorded.
Which visitors are serious. One visitor spends four minutes in the primary suite and comes back twice. Another clicks through in thirty seconds. Both count as one unique visitor.
Fixing these gaps does not mean replacing Matterport. Your scans are good, your photographers know the camera and your listings already link to the tours. The fix is a layer on top.
How to add lead capture on top of Matterport
Path wraps your existing Matterport tour with an AI concierge and a lead gate. Matterport keeps hosting the 3D model, nothing gets re-scanned, and the tour opens inside a Path page with the concierge on top. Matterport and other 3D tours need Path+ or above.
Setting it up takes a few minutes.
In Path, go to Properties, choose Create property, pick Full Path Experience and then Link a 3D walkthrough.
Paste the public Matterport share link. The showcase URL (my.matterport.com/show/?m=...) or the bare model ID both work. You do not need a Matterport API key or any account connection.
Add the property name, address, website and contact phone, choose a target audience and pick your AI agent.
Path reads the Mattertags, takes a snapshot at each one, names each space and builds the guided tour. The progress screen says it usually takes about a minute.
If a property was scanned as several models, for example one per floor, add each link with Add another Matterport model and Path combines them into one tour. For more on what the concierge does inside the 3D model, read our guide to the Matterport AI assistant.
What the lead gate should ask before the tour
A lead gate is the short form a visitor fills in before the tour opens. Keep it to the fields your team will actually use. Path asks for a name, a valid email, a valid phone and a consent tick that says the visitor's information will be shared with the listing agent.
Some agents worry that a gate scares people off. In practice, a buyer who will not share an email was unlikely to call you either. The gate trades a little traffic for a list of real people, and the tour itself is the reward for filling it in.
Our article on virtual tour lead capture goes deeper on what to ask and what to do after.
What happens inside the tour
Once the visitor is through the gate, the concierge, Ella, is available by voice or text. Visitors can take a guided tour, where Ella walks them room by room and asks discovery questions about intent, household, timeline and priorities, or they can explore on their own and ask questions as they go.
Ella answers from a knowledge base built from your website, an uploaded property details document, your custom instructions and nearby places from Google Places. Ask about schools or the nearest grocery store and she can pin them on a map with walking and driving times. She is available 24/7 and speaks 42+ languages, which matters when your Matterport tour is being viewed from another country at 2 am your time.
Every question is saved to the visitor's profile. That is the part Matterport alone cannot give you.
Scoring, alerts and your CRM
After the visit, the lead lands in your Path dashboard with context attached.
Conversion score. Each visitor gets a 0-100 score built from engagement (up to 50 points), recency (up to 25) and their declared buyer profile (up to 25).
Hot Leads. A Hot Leads section shows an intent score with budget, timeline, preference and financing signals, plus AI-drafted follow-up emails and call scripts.
New visitor alert. You get an email after a visitor's first interaction with their details and a summary of the conversation. A weekly digest of top visitors arrives by email, SMS or both.
CRM sync. Visitors sync to HubSpot or Follow Up Boss, one at a time or automatically, and you can export the list to CSV.
Path works for brokerages with listing tours and for new development sales teams selling from a single scanned model unit. If you want to see a tour with the concierge running, there is a demo on the site.
Frequently asked questions
Does Matterport capture leads on its own?
As of October 2026, Matterport's own pages describe Space Statistics (impressions, visits and unique visitors) and a Business Card plugin that shows your contact details. Neither collects a visitor's name or email.
Do I need to re-scan the property to add Path?
No. You paste the public Matterport share link and Matterport keeps hosting the model. Path overlays the tour and builds the guided experience from your existing Mattertags.
Do I need a Matterport API key?
No. Path only needs the public share URL or the model ID. There is no account connection to set up.
Which Path plan do I need for Matterport tours?
Matterport, 360° and other 3D tours need Path+ or above. Path Lite covers photo tours.
What if my Matterport model has few or no Mattertags?
Models with fewer than two labeled Mattertags still import. Path clusters the scan points into rooms first, and if that fails it creates one whole-model space.
Where do the leads go?
They appear in your Path dashboard with a conversion score and the full conversation. From there they sync to HubSpot or Follow Up Boss, or you export a CSV.
See it on one of your Matterport tours
Book a 30-minute demo and bring a Matterport link. We will show you the lead gate, the concierge and what your team sees after a visit.
See what buyers ask inside your virtual tours
Path answers buyers 24/7 in 42+ languages, scores their intent and tells your team who to call first.
Book a demo