The best listing report for sellers shows what buyers actually asked about the home, where those buyers came from and how serious they look. View counts alone rarely answer a seller's real question, which is why the home has not sold yet. This guide covers what to put in a seller update, where to get the data and how to use it in listing presentations.
Why sellers want more than view counts
Sellers lean on their agent more than ever. The National Association of REALTORS reports that 91% of sellers used an agent in its 2025 Profile of Home Buyers and Sellers, equal to the highest share on record. With that trust comes a weekly question from the seller about how things are going.
A number of views or saves tells the seller that people looked. It does not tell them what buyers liked, what worried them or what kept them from booking a showing. When the update only has traffic numbers, the conversation about price or presentation gets harder, because the seller has nothing concrete to react to.
Buyer questions fill that gap. If ten buyers asked about the HOA fees and three asked about road noise, the seller can see the pattern for themselves.
What a useful seller report includes
A good update is short and specific. These are the parts that tend to matter most to a seller.
Top questions: The questions buyers asked most, counted, in plain language.
Where buyers come from: Local buyers versus out-of-area or international interest.
How buyers feel: The general tone of the conversations, positive or hesitant.
Who is coming back: Buyers who returned to the listing more than once.
Buyer intent and timeline: Whether buyers want a primary home, a second home or an investment, and how soon they plan to buy.
Next steps: What you plan to change, based on what buyers said.
Leave out buyer names and contact details. The seller needs the patterns, and your team handles the individual follow-up.
Where the data comes from in Path
Path puts an AI concierge inside your listing's virtual tour. Buyers ask questions by voice or text, 24/7, in 42+ languages, and every conversation is saved. Before the tour opens, each visitor enters a name, email and phone and ticks a consent box that says their information will be shared with the listing agent.
Property Insights turns those conversations into a report for each property. It shows what people are asking (top questions, counted per question), where people come from (domestic or international), what people care about, how people feel, who is coming back, buyer intent, household mix and purchase timeline. It also has sections for what wins buyers over, what to do next and AI findings.
At the top, KPI cards show conversations handled, meeting requests generated and average time in the experience. Together these give you the raw material for a seller update without asking your agents to keep notes on every inquiry.
How to build a weekly seller update
A simple routine works well. Path sends you a weekly digest of top visitors and key insights by email, SMS or both, which makes a good trigger for the update.
Open Property Insights for the listing. Check the top questions and the sentiment section first.
Pick the three most common questions. Write each one in the buyer's words and add a short note on what it suggests.
Add where buyers come from and their timeline. One or two sentences is enough.
Note returning visitors. A count of buyers who came back shows ongoing interest.
Close with your plan. Say what you will change, such as new photos of a room buyers keep asking about, or a clearer answer on fees in the listing copy.
Keep it to one page or one email. Sellers read short updates and skim long ones.
Using buyer questions in listing presentations
Buyer questions are also useful before you win the listing. When you meet a seller, you can show the Property Insights page from a similar listing, with any buyer names left out, and explain how you would report on theirs. It shows the seller what kind of updates they can expect from you.
Once the home is live, the questions help with pricing and presentation talks. If buyers keep asking about the age of the roof or the size of the second bedroom, that is a fact pattern the seller can act on, with repairs, better photos, a floor plan or a pricing review.
The same data helps your own team. Questions that come up again and again belong in the listing description, so buyers get the answer before they ask. Agents can also spot returning visitors in the dashboard, where each visitor has a 0-100 Conversion Score and full conversation history. Our guide to buyer intent scoring explains how that score works, and virtual tour lead capture covers how visitors become named leads.
Tips for better seller conversations
Lead with patterns: One buyer's comment is an opinion. The same question from many buyers is a signal.
Quote buyers lightly: Use their wording for the top questions, without names.
Pair each finding with an action: Sellers respond better to a plan than to a list of concerns.
Keep the schedule: Send the update on the same day each week so the seller knows when to expect it.
Check AI answers: Every tour shows a notice that AI may provide inaccurate information. Review what the concierge says about the home and add detail through custom instructions or a property details document.
See how brokerages use Path across their listings.
Frequently asked questions
What should a weekly listing report for sellers include?
The most common buyer questions, where buyers come from, how they feel about the home, returning visitors, buyer intent and timeline, and your plan for the next week.
Where does Path get the top questions?
From the conversations buyers have with the AI concierge inside the tour. Property Insights counts each question and lists the most common ones.
Can I see where buyers are coming from?
Yes. Property Insights shows whether visitors are domestic or international, based on their IP address.
Does Path send me a summary each week?
Yes. The weekly digest covers top visitors and key insights, and you can get it by email, SMS or both.
Should I share buyer names with the seller?
Share the patterns with the seller. Keep buyer names and contact information with your team for follow-up.
See Property Insights on a real listing
Book a 30-minute demo and we will walk through Property Insights, the weekly digest and how agents use them in seller updates. You can also open a live demo tour first.
See what buyers ask inside your virtual tours
Path answers buyers 24/7 in 42+ languages, scores their intent and tells your team who to call first.
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